I get a lot of questions about how I created Good Grief. It’s quite a range of questions from the design process all the way down to how I had the courage to complete such a project. Well, today, all of your questions will be answered here. If I missed something, let me know and I’ll add it into the post. Creating this post is easier than answering the same questions over and over again, so really, if I missed something, let me know.
THE CREATION PROCESS
Where did you get the idea of Good Grief?
I had been looking for a journal to use for my own infertility journey and couldn’t find one. I have really big feelings and writing helps me cope through those feelings. I had been writing down my feelings in the notes in my phone and on my blog for about two years. After sharing a few blog posts and receiving multiple messages like, “I’m going through this too and you shared my feelings that I didn’t know how to share.” I tried looking for a prompt journal for people going through infertility. There’s actually a company that I love to follow on Instagram that creates prompt journals, so I waited and waited and waited for them to create one for people going through infertility. After a year of waiting, I decided that was stupid and decided to create one myself.
Where did you get the courage to create a product?
This question is so weird to me. Ask Parker, I talk to him about it a lot. Not because it’s a bad question but because creating Good Grief didn’t feel like some big act of courage. Like not even a little bit. I just felt like it was really needed and could help a lot of people, so I went for it. I’ve always been the kind of person who jumps in with two feet (sometimes even head first) BEFORE thinking about how I could crash and burn. haha. I think about this quote from Robots (yes, that weird obscure movie from 2005) a lot, “See a need, fill a need.” I saw the need for an infertility prompt journal, so I filled the need. It didn’t feel courageous, but just like something I was supposed to do.
How did you come up with the name of Good Grief?
hahaha. This answer is kind of funny and also kind of morbid… I use the phrase “good grief” like Charlie Brown does all the time. And I actually told Parker about my dream of creating a journal for people who were going through infertility on our way home from my parents’ house after our puppy had just died. We were talking about grief and I told him that I was just feeling so heavy with grief (and our puppy passing obviously didn’t help this) and I wanted to turn it into something good. And then Parker quoted Michael Scott from The Office, “Society teaches us that having feelings is bad and wrong. Well that’s bologna because grief isn’t wrong. There’s such thing as good grief. Just ask Charlie Brown.” And then we talked about naming the journal Good Grief and it just felt SO right.
What kinds of questions did you ask your audience to find out what they needed in Good Grief?
I actually didn’t ask my audience if they even wanted Good Grief. I knew it was something that I needed and I’ve just always had the idea of “if I need it, someone else does too” (kind of like when your teachers in school tell you to ask your questions because if you have the question, someone else does too) Good Grief just felt like something that was missing and was needed. I also felt like it was a “fix” for those of us who have friends who are going through infertility that we just don’t know what to do or say but want to help. It’s a simple gift that says, “I hope you’re okay, but if you’re not, I want to do something that can help you. I love you.”
What steps did you have to take to create Good Grief?
The “steps” were kind of like this.
Idea —> Find a Printer + Graphic Designer —> Ask others about their experiences —> Design the Pages —> Write the prompts —> Wait for Graphic Designer to finish —> Send for Proof Print —> Receive Proof Print & Take Product Shots —> Tell my Audience —> Pre-Orders —> Order First Print —> Hope people buy it —> Restock
It was fast & so simple. It blows my mind how quickly things came together.
How did you come up with the prompts?
I reached out on Facebook, Instagram and Twitter. I asked for people who had experienced infertility and miscarriage that would be willing to talk about it to reach out to me and then I asked them a few questions once they reached out privately. I didn’t want anyone who wasn’t comfortable sharing to feel compelled to share. So I only asked those who were willing to answer.
What kinds of questions did you ask people?
I asked them what helped them along their journeys. I asked them if there were any quotes, songs, scriptures, or things that helped them cope with their emotions. I asked them if there was anything they wished they had remembered or written down.
Where did you find the quotes you used in Good Grief?
I found some of them myself, but some of them were found through people who had shared their experiences with me.
How did you know that people would need Good Grief?
See above - I just felt like if I needed it, someone else might need it too.
Are you going to create different versions of Good Grief?
I hope so! I’ve got a few different ideas rolling around in my head. Hopefully, I can work through them and create them within the next year!
THE DESIGN PROCESS
Who designed Good Grief?
Where did you find your Graphic Designer? Why did you hire a Graphic Designer instead of doing it yourself?
I met Elise through Instagram and then in real life through a friend (her cousin). She’s a gem of a human and SO good to work with. I hired a Graphic Designer for a few reasons:
a) I didn’t have the skills (still don’t) in the Adobe Suite to be able to create what I had in mind for Good Grief
b) I didn’t have the time or desire to learn the skills needed (still don’t). I also didn’t know how to convert the actual design into the file type needed.
c) I’m a firm believer in supporting your friends. I knew that Elise had the skill-set and that she produces amazing content. I trusted her to be able to create what was in my head and wasn’t disappointed.
How long did it take to design Good Grief?
I knew exactly what I wanted Good Grief to look like from the outside cover to every single page layout, including the different types of fonts for the different sections of the pages. I gave Elise creative freedom to create the Quote Pages however she liked. SO that being said, Elise said that it took her about 5 hours to design the entirety of Good Grief but that projects this large typically take her between 5-10 hours. That 5 hours was stretched out in a span of about two weeks. Elise would send me a proof and we would tweak it until it looked just right.
How much did it cost to design Good Grief?
Elise charges $60 per hour for her design services and it is worth every single penny. If you’d like to hire Elise, you can visit her website here or email her at firstname.lastname@example.org!
Where do you get Good Grief printed at and how did you find the company you use?
I use LuLu.com to print and publish Good Grief. It’s a self-publishing company and they do a fantastic job. They are relatively quick (I mean, I totally get that it takes a while to print a 200+ page book and make it look nice) and have great quality. And I found them through one Google Search.
Why did you choose to self-publish over going through a publishing company?
I honestly didn’t even think about going through a publishing company. I like being in control (can be an issue sometimes, I’ll be real) and tbh, LuLu was the first thing that came up when I Googled “How to print my own book”. I trust the Google.
How much does it cost to print Good Grief?
With LuLu, you pay per copy. And depending on how many copies you print, the type of paper + ink you use, the cover you choose and the binding you choose, that price can change (because obviously, the more you print, the less you’ll have to pay per copy). They have a cool little calculator on their website. You can check it out for yourself.
Did you pay for the cost of printing yourself?
Yep. We paid (and still pay) for the cost of printing. I don’t even know how I would even ask for investors and taking out a loan just wasn’t an option.
However, if you’re looking for an investment opportunity, shoot me an email at email@example.com to get in on the ground floor. Just kidding. We’re not looking for investors. But I mean, I won’t turn you away? haha.
SELLING GOOD GRIEF
How did you figure out how much to charge per book?
I basically followed this advice: https://www.businessknowhow.com/money/chargeproduct.htm
How do you market Good Grief?
I use my blog (thanks for being here!), Instagram, Facebook and Influencer Marketing currently. When I was doing Pre-Orders, I gave out coupon codes to people who shared a graphic on their Instagram Stories about it. And I’ve done a few giveaways. But mostly, I just use my blog and Instagram.
Where can I buy Good Grief?
Do you sell wholesale?
Not yet, but I’m very open to it! If you’d like to sell Good Grief in your store or shop, shoot me an email at firstname.lastname@example.org!